Amazon has recently announced the new feature of invoking custom skills from Alexa routines. This is a great way to increase usage, because skills can now be accessed through things like a custom utterance or an alarm.
Overview of Routines
Routines can be hugely beneficial in terms of increasing engagement by launching a skill behaviorally (routinely), and with minimal effort. There are no pre-requisites besides making sure your skill is enabled. Below is how you can go about implementing this experience (from left to right):
Repeat usage is the name of the game when it comes to your skill and routines. User retention can be tracked through your skill and organization's respective "Analytics" tabs on go.xappmedia.com.